Sony's UK Marketing Director Fergal Gara reveals quite a bit regarding what Sony is hoping for in terms of PS Vita sales……..
Fegal Gara claims that Sony have hoped for higher sales but is being more realistic:
"Being open and honest, I think we would have hoped for higher sales,"Gara believes this is a result of market change since the PS Vita was conceived:
"I guess it entered a market which was much more complicated than it was when Vita was first conceived and designed.
"The positive, though, is that it most certainly does the job it was intended to do very well and the feedback from gamers is exactly that – it’s a powerful device that satisfies them,"
He then started discussing the difference between the PS Vita and PSP and what they are hoping for in terms of sales:
"The PSP and Vita landed into considerably different worlds,"He then confirms that Sony is not expecting the PS Vita to match or outsell the PSP
"As far as the Vita is concerned, the advent of handheld gaming on phone and tablets complicated the marketplace.
"While we believe that the Vita is a specialist device that does the job better than other alternatives, people can only carry so many devices – and the people that want the very specialist experience is not as large as the pool of people that just want any gaming experience available to them on the go,"
The Vita doesn’t look likely to achieve the same sales levels as the PSP, but the encouraging thing is that Vita sales are not declining and its new role with the PS4 has only just begun."
Let us know what you think of PS Vita sales and how Sony can improve sales in the comments below!