Fergal Gara, VP & Managing Director for Sony UK provides his thoughts on Sony abandoning the PS Vita, more details inside..........
Fergal revealed why Sony is not even considering abandoning the Playstation Vita and why PS4 will be a big help in promoting the PS Vita especially since positive feedback is why Sony still have a ton of faith in the PS Vita:
Oh yes, I mean, if that wasn’t the case I think we would have good reason to lose confidence in the device and shelve it. We’re nowhere close to that decision now.
There has been great positive feedback, but I want people to know that we do listen intently to the negative feedback too. We understand the drawbacks – it’s a bit expensive, also people expect multi-functionality on high-end mobile and portable devices, the content is expensive and a lot of people are used to getting free or cheap apps.
But I took a look at the UK figures the other day, and PS Vita is now selling for about £70 less than this time last year, and the games are getting cheaper too, and we’ve got a Mega-Pack program, which is eight to ten games and a memory stick rolled in for free, and we’ve seen that as an attractive proposition.
So we’re addressing these issues, and I should add that Remote Play will be free, and also the Instant Game Collection on PlayStation Plus gives people free games on PS3, PS4 and PS Vita. So I think we’ve listened, we’re working hard, and that the value proposition is better now. It’s in much better shape.
PS Vita came into a very different marketplace than PSP. And of course, when we launched the Vita we couldn’t talk about one of its key advantages, in that it is designed to work with PS4. Vita does of course work well with PS3, but because of the way the handheld was designed means it offers a much slicker and more natural connection with PS4.
Let us know what you think of the PS Vita's current situation in the comments below!