February 08, 2013

Sony: "We need to do a better job in promoting PS Vita"


Sony CFO Masaru Kato reveals his thoughts on Playstation Vita marketing, more details inside.........

When discussing Q3 2012 results Sony CFO had this to say:
“In terms of profitability, we have to do a better job in promoting the PlayStation Vita mobile product,”
Other than marketing Sony CFO claims that Sony will be pushing 3rd party developers to work on PS Vita games:
"asking third parties to put out more attractive software. That's the basics. The other thing, well, marketing, pricing of the product, et cetera, I cannot talk about pricing of this platform, but those are the things that we are looking into to improve our profitability in the mobile handheld gaming business."
Let us know how you think Sony can improve PS Vita sales in the comments below!


Source:
http://seekingalpha.com/article/1163971-sony-management-discusses-q3-2012-results-earnings-call-transcript?page=3&p=qanda&l=last

 
                     
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