January 08, 2013

Sony Admits PS Vita Sales Are On "The Low End" and Talks Project Shield


PS Vita sales are below where Sony expected them to be according to chief executive Kaz Hirai, more details inside.......

Sony’s chief executive, Kaz Hirai, has admitted that to date the PS Vita's sales have been at the ‘low end’ of what was expected. Speaking in an interview with the Wall Street Journal (spotted by CVG) at this year’s CES, Hirai remained positive towards Sony’s general position across its brands.

When asked how he believed the PS Vita was doing, he admitted that sales were behind expectation but he also said that it takes 5-10 years before he can say if any product has been successful.“Long term is what is important,” he noted.

There have been plenty of competitors to the PS Vita with tablets and phones becoming increasingly popular over the last few years, but when it came to Nvidia’s recently revealed handheld, Project Shield, Hirai was less than optimistic.

"It's difficult to break into [the handheld segment]," he said. "I've managed this industry, so I know."

Let us know what you think of PS Vita sales in the comments below!


Source:
http://www.pushsquare.com/news/2013/01/kaz_hirai_ps_vita_sales_are_on_the_low_end_of_expectations

43 comments:

Ilunis! What?! said...

Ah, Kaz....forever clueless.

MarcusGOW said...

Meh... It's anyone's game at this point. It's a new year so anything can happen. We've all seen even dead consoles get ressurected lol look at PSP in Japan...(;

Edward Leonhart said...

Ah random wussy poster whose name no one will ever know - forever useless.

Edward Leonhart said...

and look at 360 in japan as well

Nick Landry said...

Ok, seriosly sony, have you LOOKED at the games developers are making for the vita!? The only games that are decent enough to say its console quality on the go? I can only think of 3 games.... and Call of Duty is NOT one of them, activision shouldnt have even made that game, let alone bundle it with the console, Assisns Creed 3 Liberation on the other hand was a very solid game for the vita, but the game library is horrible and none of the games have a replay value to them. If sony wants to think long term about the vita they have to get their act together with developers who are half assing games for the vita! When Shield comes out they are going to have a wide variety of games and you can play games from your PC on it via streaming so on day 1 it will have a massive library. Sony has to stop doing things as a 7 year slow paced jog.

MarcusGOW said...

 Shows how much you know...DUMBASS! Look at http://www.shield.nvidia.com/
You will find that to even stream PC games to the shield YOU WILL NEED A PC WITH A "COMPATIBLE GTX video CARD!" lol That is going to narrow alot down. The compatible GTX cards are only avalibile through nVidia or their select computers.

Lastly, Vita has a bunch of games coming out this year, they will be annoinced in Febuary 25th at Destination PS and later at E3...

Please troll elsewhere, we are too smart for stupid people who know nothing and talk out their ass.

MarcusGOW said...

 Yes, I am not worried about the Vita at all :)

Husnain said...

Just a tip, in the comments section beneath a comment in the bottom right corner there is a button that says "Reply" it makes the comments neater and lets you reply directly :)

MarcusGOW said...

 You have the ability to speak but that doesn't make you smart...

Jacob_irwin said...

Well does people realize that "project shield" thing is actually not something you can just get it and stream pc games?. You do require good pc to stream games on that device.... So people like me, who uses shtty ass spec computer, vita, ps3, or 3ds, these things are the best devices to play games on. I would love to have all these high-ending spec computers but I can't see myself spending over $1000 to just play video games and keep upgrading every year

Omar Alikaj said...

Stop being mean, MarcusGOW, Maybe Nick thought he had a valid opinion. But seriously, I think the main problem's that we're running low in cash in buying cartridge games. I hadn't had the will power to do so over buying Android games on my Galaxy Nexus. And also, he's right about the varieties. I'd been to Vita's website, and I think they could really use more old-school platforming like "Rayman Origins". Just my flavor.

Johnny Garcia Campos said...

Theres anough 

mjmb said...

it all comes down to the games

Ilunis! What?! said...

Maybe not, but it gives me the right to say what I want. Kaz Hirai has been so checked out on what is going on with the Vita. I love mine, but Sony really is dropping the ball with this. The memory card prices, for one thing.

Ilunis! What?! said...

Also, Marcus, for being such a Gears fan, you really have a hard-on for Sony. Jackass.

Diamond Ammo said...

Im just gonna hold off bragging about how many exclusive amazing games that are on 3ds compared to the barely existent on vita and thats why vita is not selling

oops, 

Brenden Ryan said...

3ds only has ports of crap games that were on the wii/64 and they all sucked balls i have a 3ds and i havent touched the thing since i got a vita a month after the vita came out 

Brenden Ryan said...

how early are they in development with this "portable"

Diamond Ammo said...

resident evil revelations, pokemon X, fire emblem awakening, monster hunter 3 ultimate, animal crossing new leaf, luigi's mansion 2, dead or alive dimensions, kid icarus uprising, castlevania mirrors of fate, paper mario sticker star, ace combat, mario kart 7, new super mario bros. 2, super mario 3d land, pokemon mystery dungeon, pokemon rumble blast, resident evil merceneries, heroes of ruin,professor layton, kingdom hearts dream drop distance, mario tennis open,conduit,theatre rythem final fantasy,tekken 3d prime edition, code of princess,shinobi,freakyforms deluxe,project x zone,monster hunter 4, fantasy life, 

Denial must be pretty difficult to through :) Well as if I care what you think because I'll be enjoying amazing 3ds games that keep coming and coming, let me know when vita gets more than 30 awesome exclusives, this could be awhile :D

take care now :)

Diamond Ammo said...

 :D 

Saix320 said...

Half of those where Pokemon and Mario -_- all those games are recycled garbage. i'll name the good one's on that little list of your's.
Monster hunter 3 ultimate, kid icarus uprising, castlevania, kingdom hearts, Mario 3D land. And monster hunter 4 isn't even out yet, fucking retard.

Diamond Ammo said...

Oh look we got a biter! XD DOn't be mad because vita has no games, nobody said you had to buy all the games I listed at one time! Again you are in denial, and mind yourself, I was never talking to you, so stfu. 

monster hunter 4 does not have to be out to know that it's gonna be good, it's the same formula as the rest you "fucking retard"

It's funny because this blog is mostly people who are saying the vita needs more games themselves also while the few supporters are just like you. SOny fanboys were always no life internet warriors. 

Anyways I don't need to argue on the internet to prove my point because the proof is already there, so if you want to scream and insult others and call people names (even though you don't have the guts to do it in real life) that proves that deep down you know the vita is a boring no game system

People who TRULY think their favorite system is better don't need to argue about it because the proof is right there and you can back up what you stand by, I know that the 3ds has a much much much better library than vita, I don't need to argue for a long ass time about it. I know the fact

So this is my last comment on this article. Knowing you, you will comment back with a series of childish insults which is funny and sad at the same time.

ghostshadow said...

Biggest issue is the lack of desirable games for people that aren't already invested in the system. There's not enough to draw people into the ecosystem currently. With a triple A title like COD getting such bad press, it's pushing potential customers away because that's all they see. Negative reviews, half baked games and lack of titles is really drawing a dark cloud above this console. It's quite sad because it has so much potential but there's other stuff on the horizon that just might take the spotlight from the Vita. 

Brenden Ryan said...

dude the only legit games that rnt ports on their r probably deador alive tekken and fire emblem and those r all shit the mario games r worse version of n64/wii games but slightly altered story and wow 3ds has more games no fucking shit 3ds has been out more than a year already vita isnt even a year old dumbass

Gogo said...

All we need is a port of Modern Warfare 2 on Ps vita (or the multiplayer only is enough for us)... Sony make it happen fast !!

??? said...

troll raid on the pokemon fanboys

http://mynintendonews.com/2013/01/09/pokemon-company-reveals-why-pokemon-x-and-pokemon-y-are-coming-to-nintendo-3ds-rather-than-wii-u/#comment-400065

Michael KoŇ°ut said...

 MW? LOL. No way. Vita needs original games and Monster Hunter game for Japan.

Sano Tony said...

i think the the project shield will meet the same fate as the psvita for this current year and then it's sale will increase after some years.
Well,in my opinion the psvita will succeed this year due to drop in price.  

Matt said...

It's mainly for playing "high end" android games, not streaming. You don't need a Tegra 4 to stream games on an android device with dedicated buttons.

Matt said...

Dude, Pokemon is awesome. You don't have to hate it because it's tied to Nintendo.

Tyga123 said...

PS VITA IS AMAZING I DONT REGRET GIVING $269 :D WELL WORTH THE MONEY I WOULD RECCOMEND IT.

Kaz Hirai said...

Well, the holidays are over and it appears we at sony screwed the pooch with the vita. We thought gamers were stupid enough to buy yet another piece-of-crap memory card format just for the privilidge of repurchasing their psp games. An overpriced, under supported handheld is all we thought anyone would want but then people kept purchasing more psp's than vita's. I think even our original black and white gameboy is outselling our top-of-the-line vita. It appears we make more money licensing sackboy dolls than off of the entire handheld division. Sony staff meetings have become nothing but finger pointing and ritual seppuko fests. I know how to fix this - make sackboy our vita mascot! That will bring in more sales from you round eyed devils!

note to self: stop selling ps2...embarassing that it keeps outselling vita

DrSuesssss said...

my god sony, its so obvious  what needs to be done for bring up sales.  and i know millions would agree. Make a monster hunter vita. problem solved.

Dartonstaker said...

I just feel they haven't got the software end support. They continue to just release titles and software that is flawed and rather an irritation to continually update, don't get me wrong, updates are for stability and improvements, but the KEY FEATURES existing ps3 owners and those who bought their PS VITA were shocked to find that it shared the exact limitations the Psp had, thus essentially the VITA being a glorified Psp throughout its entire launch and release of "AAA" titles NO suggestions were made as to what titles PEOPLE wanted to see rather than release a load of tripe. There has been the fair in between releases but they haven't kept to their existing supporters and seemed to have lost all reasoning and left the market to take it to the cleaners due to lack of iconic developers and game studios that released what became the platninums of PSP days. What are you doing Sony?

Rochaeliseo91 said...

I'm not sure what's so great about monster hunter and I'm sorry if I offend anybody, never played it myself. But I do know that the Vita needs a good RPG to add games with replay ability. Also, bring us the remote play feature promised from day one and if possible, bring the Steam Streaming to the Vita too. That alone would kill the project shield.

MarcusGOW said...

They are, its all Soul sacrifice... Look it up, its better than Monster Hunter.

MarcusGOW said...

You mean Shield will meet the same fate as Vita did in 2012.... This is a new year, you know nothing of how things will play out for anyone. If you knew anything you would be Sony's president but then no one would buy a Sony product again.

Cubx79 said...

When listing great 3DS games, you might wanna leave out New Super Mario Bros. 2. The game was too short and relied on elements borrowed from past Mario titles. RE:M...ick. I can't stand those mercenary titles. 

But yes, the 3DS is kickin Vita booty. It's a shame though. The Vita has amazing hardware. Sony just needs to wake up, talk to their developers and crank out some quality games, games that are not watered down versions of consoles. 

Cubx79 said...

Smart people don't resort to name calling and they tend to use spell check. 

Games said...

I have a VITA and love it, awesome piece of technology.  The game selection is a bit disappointing but the ability to play through some psp games i never bought back in the day has been holding me over.  I also have ps+ which has been one of the best purchases ever, i would recommend it if you don't even have a ps3, if you have both than I have no idea why you haven't bought it yet, go get it right now!

Tjburton01 said...

Sony can easily boost vita sales if they make the vita compatible as a ps3 controller and utilize the rear touchpad as R2 L2 and use the main screen as the HUD as well as think of other ways to incorporate the vita and ps3 that i dont have to pay to play.

Suttontroy said...

the psvita simply needs alot more games.

Ericson Dac Vuong said...

Needs to be good games not shitty games.

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