August 16, 2012

Sony Reducing PS Vita Manufacturing Costs To Cut Price Next Year

Some new information suggests that Sony are working with their engineers to reduce manufacturing costs and eventually cut the price, more details inside..........

Article take from EuroGamer:
Sony engineers are working to reduce the cost of manufacturing the PS Vita so it can cut the price of the handheld - but that price cut won't happen this year.Sony's fledgling portable has endured torrid sales since its launch last year in Japan and early this year in Europe, sparking calls for the Japanese company to slash its price.

But Sony Worldwide Studios boss Shuhei Yoshida told Eurogamer at Gamescom this week that the price of Vita will not drop this year. Instead, it hopes prospective buyers will find new bundles, such as the LittleBigPlanet Vita bundle announced during Sony's Gamescom press conference earlier this week, good enough value to convince them to take the plunge.

"People like cheap or free," he said. "Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so."At a certain point in the future we would like to address the pricing issue for some of the people who are waiting.

But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That's affordable for people who are looking for a good deal.

"So, no price cut this year? "No," Yoshida replied. "It's too early."

Let us know if you will be angry at a price cut in the comments below!

PS Vita Hub ®