June 23, 2012

Sony: "No Need For A PS Vita Re-Look"

SCE CEO Andrew House reveals that even though PS Vita is far behind the Nintendo 3DS there is no need for Sony to re-evaluate the PS Vita like Nintendo, more details inside........

In an interview when asked if PS Vita needed to be re-evaluated and re-looked like Nintendo did with the 3DS Andrew House replied with:

I don’t think there has been a need for a re-look. We are in what is a very competitive space. I think we need to put more emphasis on the kinds of experiences that define and differentiate Vita. That is always going to be one of its objectives. But there needs to be a reinforcement on that.

But also, because it is for us the first truly networked portable device in our proprietary gaming space, there is a need to think more broadly about the implications of that for our business model, and to think about how the consumer wants to acquire content.

20 per cent of Vita content is being downloaded. That tells you that the consumer has an appetite in this space. It just creates a need for us to think through our business model in a broader way than before.

Let us know what you think of a PS Vita price cut and re-evaluation in the comments below!


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