5/10/2012
Husnain
Sony's recent fiscal year projection confirms that Sony believe they will sell over 10 million PS Vita's this year, more details inside.........
Probably not, but lets not rule it out; after all, this Fiscal Year for Sony is a fresh start, with Kazuo Hirai taking over Howard Stringer as CEO and promising a big change in Sony. But will his change be enough? Sony’s loss for last Fiscal Year was $6.4 billion dollars and as I’m sure you know they haven’t turned a profit in over 4 years. The problem for Sony, as Kazuo puts it, is that there is too much concentration on too many things.
This is our only chance to change - CEO of Sony Corp. Kazuo HiraiSony literally has its paws over everything in the electronics industry. But the main problem for Sony lies in T.V’s, they are wiping profits in other divisions. All in all Sony’s TV business has lost over 10 billion dollars in 8 years, and haven’t turned any form of profit. However it’s not just the TV’s causing the problem, Sony’s Playstation division is also a source of debt. With the PlayStation division losing $2.8 billion dollars last Fiscal Year (nearly 50% of the debt).
ALL hardware sales including PSP, PS2 and PS3 were also down from the numbers of the last fiscal year and Sony predicts that within this Fiscal Year combined hardware sales between the PS2 and PS3 will be even worse than last year. The one thing Sony is banking on? Handhelds.
This nifty chart shows the Hardware and Software sales of the Playstation Division. As you can see the PSP sold 6.8 million units in the FY of 2011 compared to the 8 million units in the FY of 2012. Sony’s estimates for the combined sales of the PS3 and PS2 this FY are sitting at 16 million compared to the 18 million sold last year. The handheld projection is what’s most interesting as it sits at 16 million as well. Interesting because if you look at the declining PSP Sales 8 million from FY10 > 6.8 million in FY11 you’d have to assume that in FY12 PSP sales are going to drop below 6 million, especially with Sony’s latest handheld now on the market.
So with a projection of 16 million handheld sales and assuming that the PSP sales are declining each year you can assume that Sony is projecting the PS Vita to sell over 10 million units this year. At its current rate, 10 million units wouldn’t be possible. If the Playstation Vita’s sales kept continuing like they were right now it would only sell 3-4 million units by the end of the year. So how will they reach 10 million?
What do Sony need to do to finally turn a profit? Let us know in the comments below!
Source:
http://www.businessweek.com/news/2012-05-10/sony-forecasts-first-profit-in-five-years-as-hirai-restructures
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30 comments:
Flash player is a must. remote play needs to be updates I dont care about the legal shit sont just make it happen. psp, ps1 games all need to be updated on pvita store. keep good flow of games and apps and it should sell like candy bars. a psvita Bundle would be nice.
I guess sony is betting that toyota will sell 6 million of the scion iqs. Because we all known that they are not giving away free vitas. Its rolled into the final cost. Then you can pay off the vita for the next 4 years with your car.
Sony must have some pretty strong software lined up I assume.
Once call of duty vita comes out It's game over!
no, Monster Hunter Vita will make over 7m sales alone in Japan (Just like MHP3rd itself was sold over 5m alone)
I suggest Sony do these on their PS Vita Division to boost sale:
1. Definitely more high-quality games like Uncharted, Resistance, Metal
Gear, etc. Try not to make them expensive as well.
2. Release In-demand Apps now like Youtube (a must!), pdf reader, todo list, etc. Also improve some apps like browser (every Vita owners knows that the browser can be improve further), Skype( No text messaging!!!!????). PSVITA can definitely do what the in-demand iPod touch can and even better!
3. Vita memory card's price are ridiculously high! The reasonable price for this one is slashing it in half. So 32 GB from $120 to $60; 16GB $60 to $30, etc.
4. Release those sensible accessories! I've been waiting for the accessory that extends the battery life!
5. Vita is just released in black color only. People have different color preferences. I do like black, but others may like dark blue, white, etc. Others may be only waiting for different color as well. Sony should release these colors as soon as possible!
6. More advertisements please! From the February release to May, 2012, I thiink I only saw PSVITA ads on TV not more than five times! How will people have that urge on PSVITA if advertisents are very few? I bought a 5th gen iPod Nano because it's cute, and it showed me it's powerful features through FREQUENT advertisements.
7. Of course do a hardware price drop like what Nintendo did on 3DS.
Some of my suggestions are common ones, but I don't see Sony doing any of those just yet. I believe if Sony follows my seven suggestions, sales will definitely increase. I'm sure that there are more things to do other than my suggestions to improve sales.
I'm a Vita owner since February. I have Stardust, Uncharted, Wipeout, UMVC3, Chess and even Frobisher Says, and I'm experiencing drought already!
they released a white vita, just saying
Price drop doesn't have to be as aggressive as 3ds, maybe around $200 and memory card price drop too. Please give us more app if not let us have android play store and the vita will take off.
I think that's comming on sometime on June.
really? anyways, at least we can check that one off your list
lol, just make it happen is the best thing I heard in these comments.
I really want the memory cards to come down in price. I just bought an 8 gig until the 32 gig becomes reasonable. Sony is making a killing on the vita memory cards. It can't cost that much more to make a 32 gig than a 8 gig.
Monster hunter vita
if only sony had a game streaming server like onlive, to test game demos and see how good it plays, i think it would help Promote new releases since i rarely see ANY ADVERTISEMENTS, i download alot of demos but i only have a 4gb memcard, and the higher memory units cost too much, instead of wasting units on demos it would be nice to play ps vita games on a online server.
Man I want Persona 4 The Golden and cool RPG for the vita and of course a price drop on the memories, and html5 for the browser for the vita is a must, but when is Sony going to hear there humble ps vita owner for improvements..............I know!!!!!!!!!!! when they want to sell more........until then stick to your advisor that dont tell you anything good .........hear the customers........for once....in a while
Go bankrupt SONY so I can stop reading about your fails...
You lost me at your terrible memory cards, console port happy Vita games and overall lack of innovation. You try to do so much that you don't achieve anything. I have more fun watching the drama of the Vita sales charts than I would ever have playing a toned down console game on that system. My PS3 has been a complete waste since all multi platform games are generally troubled on that system, so I am left with a bad taste in my mouth. Now SONY makes it's fans pay 4x the amount than others do on a 32GB card because they want to make up profits for potential hackers? Way to shove it to the dedicated fan base. I bought a 64GB memory card for my 3DS for $45. 32GB is NOW FINALLY UNDER $100. Thanks Sony.
FIRST SONY SHOULD MAKE A AVAILABLE A PS VITA NEW VERSION ,, WHERE WE CAN PLAY IT THROUGH TV WITH A DUALSHOCK 3 ,, SO NO NEED TO BUY A PS3,,, I U CAN DOI PLEASE DO IT!!!, AND THERE SHOULD BE NO NEW MODEL OF A PS VITA ,, BECAUSE I AM BUYING IT NOW,,, AND IF SONY ANNOUNCES A NEW PS VITA MODEL ,, WITH NEW FEATURS,, AND MORE EXCITING!! PLEASE DONT DO THAT,,, I WILL BE FORCE TO LEAVE THE FIRST ONE BY MYSELF ,,,AND BUY THE SECOND ONE!! DOUBLE MONEY ,,, SO PLEASE I THING U GOT ME!!?? PLEASE
Im hoping to buy one soon, just wishing it was cheaper, ut i doubt sony will drop the price yet, but some bundles would be good like The vita with uncharted, a memory stick and whatever else!
It's all about the games, if Call Of Duty, Assassins Creed, Killzone and all the big games becomes available on the Ps Vita, units will fly off the shelves...
Wait.
You have a handheld vastly superior to the PSP, in both hardware and software, and they only expect it to sell 2/3rds as many units as the PSP did in it's first year? What's impressive about that?
What the hell sony summer is already more than halfway over and still no ps one classics update? Damn sony. Nintendo didnt even mention the 8bit summer releases for there 3Ds virtual consoles at e3 and theyre out with two games every week. i hope u do go bankrupt so i can just hack my vita instead of waiting for games i mean this is one powerful device it can do anything
and dont forget about a service where you could transfer your UMDs on the PSP to the PS Vita
How about They take a risk and drop the prices. I mean they're losing money already, tons and tons infact. So why don't they just drop their prices and sell more of them. The main reason why people don't buy sony's shit is because it cost way too fucking much. When Blu Rays came out, we all died a little inside because they cost so fucking much and we just got used to having dvds. If I were sony I would drop my prices, i would also make a system bundle, and when i say a system bundle, i mean buy a play station get a coupon or something to buy a cheap ps vita or visa versa. I'm pretty sure they would start flying of the shelves.
They're also losing due to nintendo. nintendo has a great history with handhelds Theres no doubt about that at all. The only thing that ps vita has that nintendo doesn't is the cross platform playing. They need to blow that out of the water. They need to whore that feature out so that you want it, so that you can have a game and carry it anywhere with you. They need that "pokemon" or that "mario", they need something that some one will be proud to call themselves a ps player. bring back crash bandicoot, bring spyro back, bring twisted metal, if you made those games cross platform people would be stuck behind them. Hand helds are not about fpses or 3rd person adventure games. They're always about your side scrollers and your platformers. When has someone bought a dsi/3ds for call of duty, neeeverrrrrrrrr. but i bet that there's hundreds of people that have for mario or pokemon.
Please don't be dumb sony know why you got famous, know why you have fan boys.
Put a google play store on it. This is the casual generation. Play store apps would be perfect on the vita. That will make it truly portable. Im shore sony will find an excuse why it cant happen. Jesus h Christ the playstation store doesnt even have a calendar or calculator. Even old flip phones come with that. Not cool sony not cool at all. Sony has the most powerful hardware on the market but until they get out of their own way they will never turn a profit.
until now 2,2M sold, so each player will buy 3 game? :D
Actually that service has been available in Japan >_> Not coming to US....EPIC FACEPALM
199.99 Is a perfect spot for PS Vita I think SONY should go for it, but they obviously aren't ready for a price drop yet because of the expensive parts.
I'm ready to shell out for my second PS Vita but those memory prices are beyond ridiculous >.<
Not happening CAPCOM already denied MH4 coming over to PS Vita but people are still hoping >_> Seems like buying out CAPCOM wasn't such a great idea was it Nintendo xD
vita is a necessity but really Sony needs to cut some divisions and focus on the more promising PlayStation market and possibly cameras who knows how Sony will stay alive.
i say i new dragon ball z game i would most definitely buy the vita and the game also naruto and put big games on the vita i know for a fact tbat the vita is capaple of running console like games as it looks like on uncharted also a port for the t.v theres no reason why the vita should have a port not used for a hdmi or a standard caple
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