April 03, 2012

PS Vita Advertisement Ridicules iPhone Gaming

Sony have decided to tackle iPhone gaming head on in its latest array of advertisement, more details inside......

The advertisement reads "I may never touch a game on my iPhone again" Though the advertisement is just a poster it still emphasises Sony's new marketing strategy which tackles iPhone head on and instead of subtly mentioning smartphone gaming they blatantly advertise how a PS Vita is far better than an iPhone.

Is this type of advertisement 'petty' or extremely effective? Let us know your thoughts in the comments below!


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