PS Vita Advertisement Ridicules iPhone Gaming

Sony have decided to tackle iPhone gaming head on in its latest array of advertisement, more details inside......

The advertisement reads "I may never touch a game on my iPhone again" Though the advertisement is just a poster it still emphasises Sony's new marketing strategy which tackles iPhone head on and instead of subtly mentioning smartphone gaming they blatantly advertise how a PS Vita is far better than an iPhone.

Is this type of advertisement 'petty' or extremely effective? Let us know your thoughts in the comments below!


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