February 10, 2012

Sony Begins Weird PS Vita Marketing Campaign


In light of the PS Vita US/EU launch less than 2 weeks away, Sony have started posting some unusual viral marketing videos on the internet, more details inside.......

Sony promised everybody that the PS Vita will be heavily marketed in the US/EU, many predicted a SuperBowl advertsiment however they were wrong.

Now since the PS Vita is less than 2 weeks away from launching in the US/EU Sony have started there marketing campaign, the first set of videos involves some of the most unusual advertising you've ever seen, video below;



You may be wondering "WHAT THE HELL WAS THAT?" because all it showed was a girl, and then the PS Vita launch date. We personally think that this marketing is just ridiculous as it doesn't appeal to any of Sony's target demographic. Some advertisements showing Uncharted, Little Big Planet, Fifa and Resistance would easily have been much better.

Let us know what you think of Sony's advertising in the comments below!

 
                     
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