John Coller Sony's director of hardware marketing has said that the PS VITA will provide a deeper and richer experience when compared to todays smartphone games.
“We firmly believe that PlayStation Vita will supersede the mobile market when launched, and have grand ambitions for a product that is really at the forefront of innovation,” he said. “The mobile market in the U.S. offers consumers extremely light gaming options. We developed PlayStation Vita after observing a significant addressable market that demands rich, deep handheld gaming.”John Coller also says that every APP created with the PS VITA in mind will most likely be available for smart phones and tablets as developers will see the similarities.
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