Japanese consumers will be able to buy the Vita by the end of this year from 24,980 yen ($317) to 29,980 yen.
That's pricier than Nintendo's competing 3DS after the world's biggest maker of video game machines cut the price of its new 3-D handheld player from $249 to as low as $169.
August 07, 2011
Sony shouldn't count on Yukinobu Takeda to stand in line for the $380 Play-Station Vita when it begins selling this year.
"PS Vita's quite expensive, I don't think I'll be one of those people rushing to buy it on the release date" said Takeda, 36, an event planner who owns both a PSP and a Nintendo DS.
Takeda helps illustrate why pressure is building on Sony to cut the price of the PSVita after Nintendo cut the price of the 3DS to $169 US as more gamers flock to Apple Inc.'s iPhone and iPad.
U.S. consumers will be able to get a PSVita starting at $249 to $299 for a 3G version.
"We have a very good product at a very affordable price," Hirai, president of Sony's consumer and products services group, said. "There's no need to lower the price just because somebody else that happens to be in the video game industry decided they were going to."