Yasuda-san said that punters are expecting the platform holder to cut costs and reckons the firm will find itself under increasing pressure as a result.
"Gamers are increasingly anticipating Sony to lower prices, especially after the 3DS cut," he said. "Sony is under major pressure to cut the price of the Vita or risk a major failure."
"The customers Sony is targeting with its Vita are those willing to spend a lot of money," he said. "That's a valid strategy even if the volume's low as long as it can sustain the higher price."