Sony Will Spend $50 Million On PS Vita Advertising

Sony reveal there plans for PS Vita advertising, and they also reveal the brand new slogan, more details inside.........

Taken from IGN:

Sony has revealed that it will spend $50 million on a new ad campaign for the PlayStation Vita.

The campaign will use the slogan 'Never Stop Playing' and according to John Koller, Sony's senior director of handhelds, the goal is to tell gamers that the Vita will let them "feel engaged and still feel like they're playing on a console."

It's no secret that the Vita isn't performing well in Japan, but Sony aims to make sure that history won't repeat itself after next week's North American and European launch. According to Koller, the campaign is "the largest platform launch in terms of marketing investment we've ever had."

The campaign will feature a series of commercials put together by advertising agency Deutsch. According to Deutsch executive vice president and creative director Jason Elm, the commercials will show how the Vita "affects you socially" and were shot over three days in Buenos Aires. Narration saying "the world is your battleground" will highlight the Vita's multiplayer and augmented reality capabilities. "Gaming is no longer playing alone in a basement by one person with one machine; it's all networked," Elm said.

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